Shanghai·Road King Shanghai Style

We start from the perspective of our customer base, presenting the growth trajectory of a young individual who seeks to stand out without being isolated. Through this narrative, we recreate scenarios that depict our customers' aspirations, fulfilling their dreams of Shanghai. The entire project reenacts five classic films, condensing the essence of the commercial district into the demonstration area through meticulous scene setting. This allows customers to preview and experience the lifestyle of a neighborhood in advance. The demonstration area transforms into a stage for life, with the site becoming the premier platform for self-expression and media engagement.