Shanghai·Jing'an Joy City.

Shanghai Joy City in Jing'an, renowned for its distinctive rooftop Ferris wheel, has become an iconic landmark of romance in the metropolis. The upcoming renovation and upgrade of the Neon Street and Weiyang Street in Shanghai Jing'an Joy City are set to pioneer a new trend in themed shopping center streets. We have incorporated elements with Chinese cultural imprints, such as the gluttonous Taotie and the auspicious koi, and through artistic techniques, we have seamlessly integrated their imagery with the space, creating several fantastical new nodes. Moreover, we have meticulously planned the entire space in multiple dimensions, significantly enhancing the atmosphere to cater to the night-time economy.