Zhengzhou · Poly Jiujie Street

The character "久" (jiǔ) is a homophone for the "酒" (jiǔ) in "alcohol," symbolizing the vibrant night economy centered around a tipsy, leisurely atmosphere. "Jojo" represents "enjoyment," signifying that this place brings joy to everyone. The project itself has a very clear emotional positioning and unique personality—"happiness." Our goal is to leverage the power of scene design to precisely deliver emotional value centered around joy to our young consumer base, fostering their identification and empathy with the space.